Creative ideas are basically the raw materials for innovative products or services. Although not all creative ideas can be implemented, still, it remains as the building blocks of something new that the world could embrace. As you're able to satisfy your customers, it can eventually lead to greater profits.
Creativity is to think; while innovation is to implement.
Therefore, business owners must be aware of the barriers of creativity in business management and leadership.
Barriers of Creativity
Failure to hire highly creative individuals. In the selection and hiring process, one of the things to consider is the candidate's possession of a creative mind. Oftentimes, creative individuals are curious, open to new experiences, optimistic, resilient, have great attention to details, hardworking, and are not scared of the unknown. Be sure to assess these traits during an interview. The traits of creative individuals are not really far from the traits of successful entrepreneurs.
Creating a work culture where employees cannot make suggestions or share their ideas/ opinions. Let's all admit it, at one point or another we've been in a situation or workplace environment where we used to hold back our opinions or suggestions. This usually happens if your supervisor or manager is a know-it-all type of person. Mr. Know-It-All can be very dominating during a conversation. This type of person can truly be an expert or is just pretending.
Limiting your employee's learning experiences. Learning is a continuous process. Even those in the higher level of management continue their pursuit of acquiring new set of knowledge and skills. This allows people to contribute more to an organization.
Providing no opportunity for career growth. A common reason why even highly creative and well-engaged employees quit is due to lack of career growth opportunities. Very talented employees can easily get bored and quit their current jobs if they cannot practice their ingenuity. Be careful not to lose these human assets.
Having a pessimistic and judgmental attitude. Being pessimistic drags people down. And this applies not only in business management, but to our entire life being as well. Negative thoughts hamper productivity. Read here for some incredible tips on how you can remain optimistic and happy amidst adversities.
Using coercive or punishment power when ideas are unsuccessful. Appropriate use of punishment (such as withholding resources, reprimanding, transferring, demoting, laying off, or dismissing an employee) can be beneficial to encourage your employees to follow rules and regulations. However, unjust use can lead to your staff's withdrawal of support. If an idea brought out of creativity and innovation fails, it's not good to blame it on your staff. Or worse, divert your frustrations to them.
Creating a highly restrictive environment during the creative process. One of the principles during the creative process is to generate as much ideas as as possible. It has no limit. To maximize input potentials, ideas must flow freely.
Inattentiveness or indifference to others during brainstorming. No idea is too silly or absurd especially during brainstorming sessions.
Related Article: How To Produce Creative Products and Services: Top 6 Ideas To Do It
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