How Brainstorming Works: Generate Creative Business Ideas

Updated: Aug 30

When you want to get out of your 9-5 job or would like to start a new business venture (because of a failing or failed business), you need to generate a bunch of brilliant ideas.


Brainstorming is one of the best ways to find business opportunities. If you have a business partner, it would be wise to involve him in the brainstorming session. Learn how to find a business partner, if you want to have one.


Remember the adage:

The whole is greater than the sum its parts.

The more ideas you generate, the better. Strong and brilliant creative ideas should come not from just one mind, but from a group of people. Oftentimes, formal brainstorming sessions are short in duration. It can be as short as 15 minutes to about an hour.


At least five (5) up to twenty (20) people can participate in brainstorming. A very small group generates too few ideas, while a very large group can lead to some members unable to speak. Therefore, it would be practical to deliberately choose who will be included in the meeting beforehand.


A quality brainstorming is characterized by the following.

  1. Negative criticisms aren't welcome. During a brainstorming, there is no right or wrong idea. Ideas thrown at the table can be silly, wild, brilliant, or even useless. Let all involved people know at the beginning of the session that no destructive criticisms are allowed. Avoid judgmental expressions in words or gestures at all cost.

  2. No rules or restraints. To maximize input potentials, ideas must flow freely. Putting rules or restraints can hamper creativity leading to limited ideas. Each participant has a special set of knowledge, skills, and experience which can all be sources of creative (and innovative) suggestions.

  3. Encourage throwing of ideas fast. The idea here is to keep ideas flowing fast. Silence slows down generation of creative ideas. A fast-paced brainstorming excites the brain and could create genius sparks. It is not unusual to come up with hundreds or even thousands of ideas from the participants. It may also be unnecessary to write each suggestion down. The most important thing is to grasp the concept behind the intelligent propositions.

  4. Allow one idea to lead to the next. One person's idea can trigger another person's idea. The second person can twist or improve the first person's propositions. This is totally fine. It does not mean that one steals another person's idea. Make this clear among the participants.

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